about — graphic design · boise, idaho

Kristin Cullen is an award-winning graphic designer, educator, and author based in Boise, Idaho. She works with cultural institutions, nonprofits, small businesses, and independent thinkers to craft visual voices and meaningful messages: considered and compelling design that engages, informs, and enriches with a focus on branding and identity systems, books and publications, and printed matter.


Kristin works one-on-one with clients to build positive, productive, and successful partnerships. She believes in critical dialogue, which includes listening fully and asking questions to identify objectives, set strategies, and focus key messages. With a commitment to excellence and attention to detail, Kristin’s mission is to deliver smart, effective, and unique services, products, and experiences.

The central stages of Kristin’s methodology are exploration, making, and invention. Exploration is comprehensive planning, research, and content development that advances thinking, sets parameters, and outlines tailored approaches for each client. This is the foundation of all work and drives decision making throughout the design process. Making is creative experimentation with diverse ideas exclusive of boundaries. Wide-ranging graphic ideation reveals opportunities that lead to discoveries. Making is the visualization of content in context. Invention is the outcome of a thorough pursuit of ideas; the results are something more, something surprising, and something better than before that exceed expectation and yield refined, striking work. Invention completes the design process fittingly with aesthetic grace.

Kristin welcomes diverse projects and commissions. Her experience in graphic design, education, writing, and publishing enables her to lead and adapt to the needs, challenges, and surprises of any role and assignment.


Kristin Cullen is an accomplished graphic designer, educator, and author with a master’s degree in graphic design from the Rhode Island School of Design (RISD). Her design work has appeared in national and international exhibits and been published in books and magazines that include American Corporate Identity, Graphis, and Print. Kristin has taught at leading institutions including the School of the Art Institute of Chicago; University of Cincinnati; University of Illinois at Urbana–Champaign; and RISD. She has written books for Rockport Publishers, Layout Workbook: A Real-World Guide to Building Pages in Graphic Design (first and second editions) and Design Elements: Typography Fundamentals. Outside of design, her artistic practice explores geometric form, order, and abstraction.