Kristin Cullen creates visual communication experiences that engage, inform, and enrich. She works with cultural institutions, nonprofits, small businesses, and independent thinkers to craft visual voices and meaningful messages: considered and compelling design with an emphasis on books, magazines, publications, and printed matter.


Kristin works one-on-one with clients to build positive, productive, and successful partnerships. She believes in critical dialogue, which includes listening fully and asking questions to identify objectives, establish strategies, and express messages. With a commitment to quality and attention to detail, Kristin’s mission is to deliver smart, effective, and unique services, products, and experiences.

The key stages of Kristin’s process are exploration, making, and invention. Exploration is planning, research, and content development that advances thinking, sets parameters, and outlines methods. It is the foundation of all work and drives decision-making. Exploration shapes the story. Making is active experimentation with diverse concepts exclusive of boundaries. Broad ideation reveals possibilities that lead to discoveries. Making visualizes the story in context. Invention is the outcome of a thorough pursuit of ideas; it is something more, something surprising, and something better than before. It exceeds expectation and yields refined, striking results. Invention completes the story.

Kristin welcomes diverse projects and commissions. Her experience in graphic design, education, writing, and publishing enables her to lead and adapt to the needs, challenges, and surprises of any assignment.


Kristin Cullen is an award-winning graphic designer, creative director, educator, and published author with a master’s degree in graphic design from the Rhode Island School of Design (RISD). Her design work has appeared in national and international exhibits and been published in books and magazines that include American Corporate Identity, Graphis, and Print. Kristin has taught at leading institutions including the School of the Art Institute of Chicago; University of Cincinnati; University of Illinois at Urbana–Champaign; and RISD. Kristin has written two books for Rockport Publishers, Layout Workbook: A Real-World Guide to Building Pages in Graphic Design and Design Elements: Typography Fundamentals. Outside of design, her artistic practice explores geometric form, order, and abstraction.

Kristin lives in Boise, Idaho with her dogs Reggie and Dr. Bunsen Honeydew.