daapWorks is an annual event in the College of Design, Architecture, Art, and Planning that features undergraduate capstone and graduate thesis projects. The objectives of the marketing campaign: present daapWorks as a progressive art and design experience and elevate public visibility. The energy and depth of the posters reflect the individual spirit of the college with respect to the university’s brand.
Lecture Series Poster
An annual lecture series poster for the College of Design, Architecture, Art, and Planning makes an impression from a distance to grab attention and encourage up-close viewing to access content. Large quote marks echo speaking, while angular divisions of space represent the architecturally unique building in which the lectures occur. A sketch-inspired, photographic background suggests the process of making, which is a connection among all schools in the college.